An Australian Pastry Brand: A Taste of Australia Goes Global
Once upon a time, an Australian pastry brand set its sights on London, eager to bring its vibrant, handcrafted desserts to one of the world’s most competitive culinary capitals. The vision was bold: launch three boutique dessert destinations in Lakeside, Watford, and Marble Arch, within just three months. For a company expanding internationally for the first time, getting the people right was as critical as perfecting the recipes.
The challenge
A global expansion is about more than opening doors, it’s about creating experiences. The brand needed a full team of over 15 people: store managers, front-of-house associates, and baristas who could reflect its signature warmth, precision, and charm. The London food scene is fast-paced, competitive, and demanding, so finding individuals who not only possessed the right skill sets but also embodied the brand’s personality was a tall order. There was also the logistical complexity of coordinating interviews, onboarding, and training across three different sites within a tight launch schedule. Each role demanded a balance of professionalism, hospitality, and genuine enthusiasm for the brand’s unique culture.
Our solution
We approached the project as brand partners, not just recruiters. Our team immersed themselves in the client’s ethos, understanding their service standards, the artistry behind their pastries, and the level of customer interaction they envisioned. Using this insight, we designed a rapid recruitment plan focused on both efficiency and authenticity. We pre-screened and curated candidates who resonated with the brand’s identity, implemented a fast-track interview process, and coordinated inductions that aligned with the company’s training standards. Beyond recruitment, we also provided guidance on structuring teams to ensure smooth daily operations across all sites.
The outcome
In less than three months, the dream became reality. Each of the three boutique locations opened on time, fully staffed, and ready to serve. The carefully selected teams brought enthusiasm, consistency, and attention to detail that quickly won over London customers. The launch was not only a commercial success but also a cultural one—proving that with the right people, an international brand can translate its essence across continents. Today, the brand continues to thrive in London, supported by a foundation of strong recruitment and people-first values established through this collaboration.
We have enjoyed working with the Aviserv team over the years. Their professionalism, expertise, and proactive approach have consistently exceeded our expectations.
Partnering with Aviserv has been a truly exceptional experience. From the very beginning, their team demonstrated a thorough understanding of our needs, delivering tailored solutions with exceptional efficiency and care.
Partnering with Aviserv has been a truly exceptional experience. From the very beginning, their team demonstrated a thorough understanding of our needs, delivering tailored solutions with exceptional efficiency and care.
Client’s Name
Daniel Fuksa - Head Chef at American Airlines
As the Head of Soft Services at Mitie Heathrow, I’ve had the privilege of working with Aviserv at Heathrow over the past years. We were in need of a reliable staffing solution capable of meeting the dynamic demands of our operation, often at short notice. Aviserv delivered outstanding support, offering skilled, professional, and well-trained individuals who quickly adapted to our requirements. Their responsiveness and reliability gave us confidence that our service standards would remain uncompromised.
Client’s Name
Moin Khan | Head of Soft Services - Mitie
More Case Studies
UK’s biggest Mobility Company : Securing Heathrow, One Badge at a Time
Learn more
A Major International Parking Management Company : Digitizing the Flow of Taxis at Heathrow
Learn more
